We are able to provide advice for the entire research process, from the initial idea through to the presentation of fully analysed data.
Our services are divided into five sections, according to the five stages of research and analysis. We can provide consultancy at any level,
from just one stage through to seeing your entire project through from the very beginning to the very end.
Stage 1: The initial idea and design
We will meet with you for an initial one hour consultation to discuss your ideas and needs and how we may be able to help you with this.
This initial consultation is free and there is no obligation to use our consultancy services. If you are happy with our initial consultation,
we can agree a package to suit your needs. Prices will be calculated for each project and will depend on: the complexity of the research design,
the amount of data to be collected, the method of data collection, what your statistical analysis needs are and if you would like us to analyse and present the data.
Stage 2: Data collection
We are able to program online questionnaires, customly designed for your needs. These can be administered through your own website or through ours.
Stage 3: Data processing (extraction and reconfiguration)
We can input data from “pen and paper” questionnaires into either Excel or SPSS so that it is ready for analysis. We can extract electronic data and combine multiple sources
of data to provide a single data set. This will then be reconfigured into a format that can be easily analysed. We can conduct data screening and missing values analysis, replacing missing
values, when needed, in a statistically appropriate and valid manner.
Stage 4: Data analysis
We offer four levels of statistical analysis, each being more complex.
- - Basic statistics: Descriptive statistics and graphing of data.
- - Simple statistics: Chi squared, t tests, one-way ANOVA and correlation.
- - Intermediate statistics: factorial ANOVA, ANCOVA, multiple regression (simultaneous, stepwise and hierarchical modelling).
- - Advanced statistics: MANOVA (multiple ANOVA), dummy variable modelling, logistic regression, factor analysis.
Each level of analysis package includes all preceding simpler analyses (e.g., if you require intermediate statistics, basic and simple statistics will be included within the package).
Other advanced statistical methods (e.g., structural equation modelling) may also be available by separate negotiation.
Stage 5: Data presentation and reports
We offer a flexible approach to data reporting according to the client's needs. We can summarise the data for you in a simple non-technical report or we can write a
comprehensive analysis with full interpretation and discussion of your data. Additional customisations of the following options are available upon consultation.
- - Summary report: graphing of data and bullet point summaries of statistical analyses and key findings.
- - Fully written report: graphing of data, analyses written up with detailed interpretation.
- - Power point summary of findings (in addition to either written report)
- - We can also come to your offices to give a presentation on the statistical analyses of your data, followed by a discussion session on the findings.
Our work is unique in that we are strong researchers, but we also come from a psychological background. So not only can we conduct robust research and run complex statistical analyses, we can do this whilst always taking a
psychological perspective on the work that we do.
You can see examples of our scientific research that has been published in some of the top psychology journals in the world by visiting our
publications page, or to see examples of our work for various businesses, please visit our
portfolio page.
In recent years there has been a move towards the use of business intelligence,
business analytics, evidence based practice
and data driven decision making – using data to inform the decisions you make.
Collecting and assessing data, or examining data that is already available to you, before making important business decisions can greatly enhance the decision making process
and improve your business.
Segmentation Analysis for Market Reseatch
Segmentation analysis is a frequently used statistical technique in market research. A wide range of statistical techniques can be used to identify distinct
groups of customers or potential customers. On the basis of this segmentation, specific groups can be targeted with distinct marketing approaches.
In order to conduct an effective segmentation analysis, a wide range of statistical techniques can be employed, including cluster analysis, factor analysis, discriminant function analysis,
predictive regression modelling. We have a high level of expertise in these techniques, having used them within reseach projects and having taught them in several universities.
Our broad range of expertise enables us to provide highly customised and effective segmentation analysis.
Business intelligence and predictive analyses
Most business hold a huge amount of data and this can be analysed to improve your productivity. We have a high degree of expertise in predictive analysis using a wide range of regression modelling techniques.
For example, we can analyse your customer profiles to provide a predictive model of who is most likely to go ahead with a purchase or how much people spend. You could then use this information to ensure that you maintain your high spending customer base, but you can also then examine the predictors of a sale not being completed and then develop strategies to minimise this.
With a simple analysis of your existing data you can identify both your strengths and your weaknesses and implement strategies to further develop and improve your business. Being psychologists, we also have a unique insight into the way that people think and feel and we bring this to our interpretation of our analyses.
Product and business development
Are you considering developing a new business or product? One of the key aspects for success is to
identify a niche. We can help you to do this by designing questionnaires
and surveys, running focus groups and then analysing the data collected to help you identify this niche. If you are in the early stages of product development, or if you have an existing
and successful product that you would like to develop further, we can help you design a study to evaluate the product and then analyse the data collected.
Contact us if you have any questions, or visit our
consultancy page to find out more about the various stages involved in running a research project and how we can support your research.
Customer and staff satisfaction, attitudes and opinions
Research has shown that if a customer is happy with the product or service that you have provided them with, they
are 6 times more likely to return to your business in the future.
There are many other ways in which customer satisfaction is
vital for the success of your business.
Consequently, it is vital to know how happy your customers are and to identify areas in which you could improve your customer’s experience. We can help you to design questionnaires to examine your customer’s attitudes, or if you already have such data available,
we can provide a comprehensive analysis, interpretation and report of these views. Similarly, the job satisfaction of your staff is strongly related to their productivity, commitment and job performance. We can help you to design a study, using a mixture of
psychometric testing and attitudinal surveys, to examine the job satisfaction of your staff. We can then analyse the data collected and provide you with a report that will enable you to implement changes within your business to improve the job satisfaction of your staff.
Contact us to find out more.
Assessment of change within your business
The businesses environment is constantly changing, but having a
clear,
data driven view of these changes can be invaluable.
Perhaps you are launching a new advertising campaign or website. You may be
expanding your business or opening a new branch.
You might be introducing a new management or organisational structure to your business. If you would like to assess the
real impact of these changes,
we have a very high level of expertise in the design and analysis of such studies. One really important aspect of such a project would be to collect data
before you implement any changes, as well as collecting comparable data after the change.
How do you know how much you’ve improved your sales, productivity or website traffic unless you know these figures both before and after any changes have taken place?
Contact us before you introduce any changes to your business so that we can help you to really understand how effective your developments have been.
How is psychology relevant to your business?
Whatever your business,
psychology is likely to impact on your business in some way. If you would like to find out more about how and why, we can either run a
workshop or you can commission a report from us. We will gather together the most recent relevant psychological research and evidence and summarise it for you in an easy
to digest manner. We will also specifically highlight how this research is relevant to your business. Possible areas of psychology that you might be interested in include:
- - Decision Making: How do people make decisions and what factors can influence the decisions that they make? Recent research has shown that people make better decisions when they understand the psychology of decision making.
- - Memory: How do we remember things? What are the differences between short term and long term memory? Why do people forget and how can you stop forgetting? How can you improve someone's memory for a specific product, place or name?
- - Attention: Why do we pay lots of attention to some things, whilst other things completely slip past our attention? What factors determine whether we pay attention to something or not?.
- - Emotion: All aspects of our psychology are influenced by our emotions. How do emotions influence our psychology, either specifically focussing on one psychological process (e.g., memory) or across a range of different psychological processes?
- - Personality: What is personality? How does personality influence work style and effectiveness? Can you become more effective at work by understanding your personality? What combination of "personalities" lead to effective team work? How can psychometric testing be used in business to achieve this understanding and development?